Pref is a British artist well known for his multi-layered typographic-style graffiti, and his incorporation and exploration of common words and key vernacular phrases. This multi-layering means that an element of deciphering is introduced, and the viewer is asked to disentangle images and meanings from the artwork. He initially trained at Chelsea Collage of Art, before going on to work in graphic design. The clear linear elements of his work, and his evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways. He was recently commissioned by Italian fashion house Fendi to design new logos and branding, as well as lend his skills to the collection, Roma Amor. Pref currently lives and works in Los Angeles.